Case
About Cleansing
Rubbing the skin too hard during cleansing can place stress on the skin. Because cleansing is part of our daily routines, we developed a cleanser that effectively removes impurities while minimizing stress on the skin.
To eliminate the need for rubbing directly on the skin, the gel was designed to be worked in the hands into a format that effectively lifts and removes dirt. We also avoided oil-based ingredients in consideration of users with lash extensions.
We combined surfactants to create a bulk formulation that starts as a clear gel and turns white when rubbed in the hands, enabling the removal of impurities. This allowed us not to use oil-based ingredients, and removed the need to rub the cleanser directly on the skin. By minimizing the use of oil-based ingredients, the formulation was also made suitable for those with lash extensions.
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Classification |
Cleansing gel |
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Contents |
150ml |
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Target |
For Public |
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Key ingredients |
Human-type baby collagen peptide combined with 5 growth factors |
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Fragrance |
None |
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Additive-free |
Synthetic fragrances, , Artificial colors, Mineral oil, silicones, UV absorbers, Animal-derived ingredients |
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Package |
A stylish pump featuring gold leaf accents |
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LOT |
1000 |
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Manufacturing |
Made in JAPAN |
Story
Rubbing the clear gel in your hands turns it white. When this cleansing gel is applied to the face, it absorbs impurities, removing them without the need to rub directly on the skin.
This cleansing gel allows you to remove impurities from the skin simply with a gentle massage. It is also formulated with Type III collagen to provide hydration to the skin.
