Case
About Cleansing
Because face washes are an everyday product, the client wanted a gentle formulation that minimized stress on the skin. As such, we chose to develop a mildly alkaline solid soap made with naturally-derived surfactants.
Because it would be used daily, the concept was a soap that does not use harsh surfactants, washes gently without over-stripping sebum, and is less likely to cause skin tightness, while also lathering well.
As such, we proposed a mildly alkaline solid soap made with naturally-derived surfactants. The formulation was designed to be highly moisturizing without over-stripping sebum, with diglycerin added to enhance lather.
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Classification |
Solid soap |
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Contents |
80g |
|
Target |
ordinary |
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Key ingredients |
Type III collagen and five growth factors |
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Fragrance |
None |
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Additive-free |
Synthetic fragrances, , Artificial colors, Mineral oil, silicones, UV absorbers, Animal-derived ingredients |
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Package |
Gold leaf box |
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LOT |
1000 |
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Manufacturing |
Made in JAPAN |
Story
Formulated with Type III collagen, it is gentle on the skin and produces a rich whipped foam, leaving the skin nice and moisturized without feeling tight. It has been well-received for its ease of use. In addition to the face, it can also be used on areas of the body prone to dryness. It is free from synthetic surfactants, mineral oils, and silicones.
